Brighton Jewellery

Brighton is known for designing products with a message. Many of the collection of its products have a feature that gives them a special meaning. Whether it is love notes engraved on jewelry like pendants, rings and bracelets or picture embedded in a handbag. Brighton helps create lasting memories.

The company was founded in 1991 and started with just a single collection of belts. Over the years, Brighton has become a society of accessories. In 1993, accessories like handbags have been added to their product lines, and then came to jewelry, watches, fragrance line, small leather goods, home accessories, eyewear and later for luggage is now .

Brighton has products that coordinate from head to foot. Accessory Packs jewelry, lipstick, sunglasses, wallets, handbags and even shoes are just some of the goods of Brighton. Almost creating a complete collection of coordinating composed of multiple accessories.

His philosophy, the "Brighton Difference", says the difference is in the details. Their house designers draw each creation by hand and then oversee the product concept to realize. Brighton still retains the traditional process of making things from the Renaissance period. Brighton's design team will travel and get inspiration for their products and their decoration. It also works with a variety of artisans whose main job is to capture and give life to every detail of the original of the author.

Brighton leather accessories are mostly in fine Italian leather. leather accessories manufacturing may take up to 140 individual manufacturing steps using up to 40 different parties. "Brightonians" are terms used to describe people who collect Brighton leather accessories.

The company's products are distributed and sold through a network of more than 6,000 stores nationwide most of them are family businesses, and has 100 stores in Brighton collection worldwide. Brighton organizes seminars for their specialized retailers to inspire, motivate and educate. Events like the Week of Brighton, Brighton Brighton across America and on the road are all focused to help shop owners and their uses to improve the marketing and success.

Brighton has been known for its heart logo. many products of the company as handbags are always a silver heart pendants and jewelry and accessories are also decorated.

Brightoncs marketing strategy, which they call "Girlfriend Marketing ', is one of the ingredients of success of the company. Girlfriend marketing is to sell in small shops run by friendly people. These are stores where they know their customers by name and, therefore, able to make their customers feel truly valued. Thus, in turn, their client later on the spread of news about the product they have purchased the Brighton and so on.

Such as Brighton jewelry rings are made of sterling silver. Other products jewelry and silver are cast in zinc or brass, then generously dipped in pure silver. A layer of protective lacquer is added, because money is naturally predisposed to tarnish (due to oxidation) and scratches. Lacquer help delay this natural phenomenon. All French son, messages and files of leverage used to Brighton earrings are also sterling silver.